{"product_id":"victoria-avenue-fernie-bc-postcard","title":"Victoria Avenue - Fernie British Columbia - MacFarlane Postcard SP24","description":"\u003cp\u003e\u003cstrong\u003eScene Details:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\"Victoria Avenue, Fernie, B.C.\" — Card No. 201, W.G. Macfarlane, Publisher, Toronto\u003c\/li\u003e\n\u003cli\u003eStreet-level view looking north along Victoria Avenue (now Main Street), Fernie, British Columbia, in the East Kootenay region\u003c\/li\u003e\n\u003cli\u003eWide unpaved dirt road with streetcar\/tramway tracks running down the centre of the street\u003c\/li\u003e\n\u003cli\u003eLeft (west) side: row of two-storey wood frame commercial buildings with decorative gabled rooflines, covered wooden boardwalks, and awnings over storefronts; pedestrians visible on the sidewalk\u003c\/li\u003e\n\u003cli\u003eRight (east) side: prominent two-storey building at far right with a curved corner veranda\/wrap-around balcony — likely a hotel; rooftop billboard partially legible reading \"Furniture \/ The Lond[on]\" or similar; additional two-storey commercial buildings receding into the distance\u003c\/li\u003e\n\u003cli\u003eGroup of men standing on the right boardwalk near the hotel\u003c\/li\u003e\n\u003cli\u003eTelephone\/power poles with cross-arms and wires lining both sides of the street\u003c\/li\u003e\n\u003cli\u003eDense coniferous forest (lodgepole pine) visible at the far end of the street, framing the townscape against the surrounding wilderness\u003c\/li\u003e\n\u003cli\u003eOvercast flat sky; no mountains visible — typical of Fernie valley floor perspective\u003c\/li\u003e\n\u003cli\u003eSepia-toned photographic image with decorative border and caption below image area\u003c\/li\u003e\n\u003cli\u003ePublisher imprint printed vertically along left edge: \"W.G. Macfarlane. Publisher, Toronto\"\u003c\/li\u003e\n\u003cli\u003eThis view pre-dates the catastrophic Fernie fire of August 1, 1908, which destroyed most of the downtown — making this card a rare document of pre-fire Fernie\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBack Details:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUndivided back — \"Private Post Card\" format, unused, no message or address\u003c\/li\u003e\n\u003cli\u003eText: \"This Space May Be Used For Correspondence\" \/ \"This Space Is For Address Only\"\u003c\/li\u003e\n\u003cli\u003ePlain stamp box — no publisher imprint on reverse\u003c\/li\u003e\n\u003cli\u003eConsistent with pre-1907 Canadian postcard regulations, dating this card to approximately 1902–1907\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease zoom into and look closely at the front and back photos to view condition, and feel free to send me a message if you have any questions. Thank you, D\u003c\/p\u003e","brand":"Dee's Postcards","offers":[{"title":"Default Title","offer_id":47627954552994,"sku":null,"price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/5267\/9232\/files\/20260906_0033.jpg?v=1788747398","url":"https:\/\/deespostcards.com\/products\/victoria-avenue-fernie-bc-postcard","provider":"Dee's Postcards ","version":"1.0","type":"link"}